Superfast payments for creators and freelancers.

Use Willa to request payments from agencies and brands in seconds, and let us take care of the rest.

Focus on doing what you love, instead of chasing unpaid invoices, worrying about net 30+ payment terms or dealing with complicated paperwork.

It’s like having your own finance department.

Willa has raised $21M in funding to power the future of work
About our investors

Founded by the growth team from Spotify and Relatable
Meet the team

"It's like magic money..."

Loved by 10,000+ creators and their clients. See more reviews.
Revolve Inc
26 Jul
$3,600

Never miss a payment

Willa takes care of the entire process and guarantees that you get paid right away. Yes– every payment is instant.

No waiting, no reminders, no late or missing payments. You'll never send another email reminder, worry about missing or late payments, or wait for your money. Just stay in the zone and do what you love.

How it works

Get the Willa app and apply for an account.
Send your first payment request quickly and securely with a few taps.
The money is added instantly to your balance.
Transfer the money anywhere. Your money is your money.

Delight your client with flexible terms.

Your client doesn’t need the app, and there’s no complicated signup. They can use their preferred method of payment and terms with Willa - just like always.

If the payment is late because of internal approvals, cash flow, accounting cycles or other issues, our dedicated team will help you collect to get you your money faster.

And with Willa’s Cash Out feature, you can even get paid upfront for many of your brand collaborations.

p.s. Here's what their invoice looks like.

Your own finance department
In addition to generating professional looking invoices for your clients, we handle all the paperwork needed to get you paid. Your client will have a more seemless experience working with you, and you can focus on doing what you love, instead of worrying about forms, W9’s or late payments.

What they see

Your client gets a friendly e-mail with details about the invoice
One click to confirm that everything is correct (such as the amount)
After confirmation, your client receives a personalised invoice. They have the ability to add or modify details if they need to, such as references or payment terms (this does not impact you in any way)
Your client can pay how and when they want, on their own preferred terms
Willa works with any client requirement

Debit is the new credit.

Never worry about payment terms or increased debt again. You decide when to get paid. Keep your money in your secure Willa account, or transfer funds to your bank or PayPal with a few taps.

Debit card coming soon.

No setup fees, monthly fees, or hidden fees.

Monthly fee

$0.00

Account Registration
Free
Customer Support
Free
Unlimited Payment Requests
Free
Payment Management
Free
Collections Service
Free
ACH Withdrawal
Free
Express Withdrawal
1.5%
Early Cash Out
4.5%
Get Started

Making it count.

When running a business, every dollar counts. So is Willa worth it? Check out these 5 ways Willa will transform your lifestyle.

Your time is priceless

Time is free, but running your own business doesn't mean you work for free. Your time is priceless. Once you've lost it, you can never get it back.

Willa saves you time.

Focus on the action

Willa removes stress and worry. When you are able to adjust your focus, you’re free to aim higher and focus on actions that produce results.You’re moving upwards and onwards, to bigger things.

Willa keeps you in the zone.

Stay ahead of the game

By agreeing to terms set by your client you're giving them breathing room and another incentive to work with you. By honoring terms preferred by your client, you're also putting yourself ahead of others playing the same game.

Willa puts you ahead of the game.

Take on work from new clients, on their terms

New clients means new opportunities. But it can also mean new risk. Will they pay their invoices on time or cause stress? Many freelancers are forced to give their new clients less favorable payment terms to hedge their risk. Not an ideal way to kick off a new relationship.

Willa unlocks new opportunities.

Money now is better

In business, cashflow is king and any amount of money is worth more the sooner it’s received.

It sets you up. And sets you free– to take advantage of opportunities when the time is right or when something unexpected happens.

Willa means money now.

Frequently Asked Questions

Can't find what you are looking for? Get in touch
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Who can use Willa?

Willa is for U.S. based creative professional freelancers, influencers, and social media content creators that get paid by brands to do freelance work and paid collaborations.

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How do I get started?

Get the iOS app for iPhone and follow the instructions in the app to apply for an account. Willa is currently only available on iOS.

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How do I get an invite?

You no longer need an invite to use Willa. Get the iOS app and apply for an account inside the app.

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Do I need to have a company to use Willa?

You can, but you don't have to. Independent contractors can also use Willa. It works the same way.

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Where is Willa available?

Willa is currently available in the United States. To use Willa, you need to have a permanent address in the United States, a U.S. based bank account, and a U.S. based phone number.

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Who started Willa?

Willa is funded by a team of entrepreneurs with a background in finance, influencer marketing, and building popular consumer apps like Candy Crush and Spotify. We are funded by EQT Ventures and several other investors. Prior to founding Willa, the Willa founding team started and built influencer marketing agency Relatable.

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How can Willa guarantee that I get paid?

We're backed by one of the world's leading venture capital firms EQT Ventures. This means that our financing is secured by both access to external capital and with the receivables we buy from our customers.

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Is it safe and secure to use Willa?

Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.

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How much does it cost to use Willa?

Using Willa to send payment requests and collect payment from your clients is free. We charge a small fee for our Express Withdrawal and Early Cash Out features.

Here is a full breakdown of services and fees:

Account Registration - Free

Customer Support - Free

Unlimited Payment Requests - Free

Payment Management - Free

Collections Service - Free

ACH Withdrawal - Free

Express Withdrawal - 1.5%

Early Cash Out - 4.5%

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Am I still paying external fees on top of your fees?

No.

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Does Willa do a credit check?

No.

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Is the money I receive a loan?

No. It's your money.

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Do I pay any interest rate?

No. You only pay a one-time fee.

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Where can I transfer my money?

Funds in your Willa account can be transferred to your bank account or PayPal. A debit card is coming soon.

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Can I invoice 50% upfront and 50% on delivery with Willa?

Yes, you'd simply send two separate requests. Either way, the money is available right away.

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Can I invoice monthly with Willa?

Yes, you'd simply send an invoice every month. There's currently no support to schedule recurring payment requests.

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How do you prevent fraud and is Willa safe to use?

Yes, Willa is 100% safe for both freelancers and brands. Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.

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I’m using PayPal today. How is this different?

Like PayPal, Willa let’s you invoice your clients with a few clicks.

However, Willa doesn’t stop there. We also take care of all the paperwork connected to invoicing, and our professional collections team will help you collect on any late client payments.

That’s right, we have actual human beings working tirelessly to ensure you get paid on time!

And if you need money upfront you can use Willa Cash Out to get paid immediately for qualified invoices for a small fee.

The Willa difference is that you never have to send another payment reminder, spend time or mental bandwidth stressing out about unpaid invoices. It’s like having your own finance department.

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What happens after I request a payment in the app?​

Willa handles all your paperwork, generates a professional invoice and takes care of the payment process for you.

After review, you will be notified if your request qualifies for a Cash Out, where you can get all or a portion of the payment request paid out immediately

When your client pays, your Willa balance will be immediately updated to reflect the payment.

Any Willa Cash Out fees are deducted from the client’s payment.Your client doesn’t pay any fees to pay you through Willa.

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I'm an agent/manager. Can I use Willa?

Yes.

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What is a gem? 💎

A gem 💎 is an invoice credit that can be applied to your next payment request to waive our small fee.

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Can I cancel payment requests I've made?

Yes!

You can cancel any payment request up until the client has paid. This is useful for situations where you, for instance, mistype the amount. It can happen to the best of us!

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Does this cost anything for my client?

No.

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How does my client pay?

Your client can pay their invoice any way they'd like. We currently offer wire transfer, PayPal, check, or card payment.

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I’m based in the U.S. but my client is overseas. Can they still use Willa?

Yes.

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Will my client need to install the app?

No. Your client can use their own payment process.

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If my customer has their own system, how will it work with Willa?

Your client has the option to pay with a bank wire transfer, check, PayPal or debit/credit card. Your contact person can pay directly or forward the payment request to their finance team.

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Do I need to convince my clients to use Willa?

No. They'll get a professional invoice sent from Willa on your behalf.

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What happens if my client pays late?

We help you collect on late payments, and once your client pays, you have instant access to your money.

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Do you send payment reminders?

Yes, we handle reminders and help you collect on all late payments. That’s why using Willa is like having your own personal finance team.

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Do I need to follow up with my client regarding the payment?

No. Our team will verify that their details are correct and take care of all administrative work.

Made with ❤️ for the future of work

Too many creators suffer from late payments and worrying about money stuff.

We're on a mission to help you take back control and get paid on your terms so that you can stay in the zone and focus on what really matters. Willa is founded by the team that built Relatable, the world's leading influencer marketing agency.

"$3 million investment led by EQT Ventures."
Wall Street Journal
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"...let freelancers get paid immediately..."
Tech Crunch
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"Our team has worked with 10k+ creative freelancers."
Efma
Read the article