Superfast payments for creators.

Use Willa to request payments from agencies and brands in seconds– with instant access to your money. Every client, every time.

Never chase another unpaid invoice, worry about net 30+ payment terms or deal with complicated paperwork.

Willa has raised $21M in funding to power the future of work
About our investors

Founded by the growth team from Spotify and Relatable
Meet the team

"It's like magic money..."

Loved by 10,000+ creators and their clients. See more reviews.
Revolve Inc
26 Jul

Never miss a payment

Willa takes care of the entire process and guarantees that you get paid right away. Yes– every payment is instant.

No waiting, no reminders, no late or missing payments. You'll never send another email reminder, worry about missing or late payments, or wait for your money. Just stay in the zone and do what you love.

How it works

Get the Willa app and apply for an account.
Send your first payment request quickly and securely with a few taps.
The money is added instantly to your balance.
Transfer the money anywhere. Your money is your money.

Delight your client with flexible terms.

Your client doesn’t need the app, and there’s no complicated signup. They can use their internal tools and preferred method of payment and terms.

For instance, if they ask for “Net 30” you’ll still get paid right away. If the payment is late because of internal approvals, cash flow, accounting cycles or other issues, we’ll manage. Your money is always your money.

p.s. Here's what their invoice looks like.

Keeping you ahead of the game

A professional invoice will obviously make you look professional. But there’s more. By agreeing to terms set by your client, you're giving them breathing room and another incentive to work with you.

What they see

Your client gets a friendly e-mail with details about the invoice
One click to confirm that everything is correct (such as the amount)
After confirmation, your client receives a personalised invoice. They have the ability to add or modify details if they need to, such as references or payment terms (this does not impact you in any way)
Your client can pay how and when they want, on their own preferred terms
Willa works with any client requirement

Debit is the new credit.

Never worry about payment terms or increased debt again. You decide when to get paid. Keep your money in your secure Willa account, or transfer funds to your bank or PayPal with a few taps.

Debit card coming soon.

No setup fees, monthly fees, or hidden fees.

When you use Willa to get paid, you’re charged a small fee. It's deducted automatically from the total amount. Your money is always available immediately.

Transaction fee from


of total amount
Account Registration
Monthly Cost
Customer Support
Payment Management
Payment requests
Cost for Client
Hidden Fees
Get Started

Making it count.

When running a business, every dollar counts. So is Willa worth it? Check out these 5 ways Willa will transform your lifestyle.

Your time is priceless

Time is free, but running your own business doesn't mean you work for free. Your time is priceless. Once you've lost it, you can never get it back.

Willa saves you time.

Focus on the action

Willa removes stress and worry. When you are able to adjust your focus, you’re free to aim higher and focus on actions that produce results.You’re moving upwards and onwards, to bigger things.

Willa keeps you in the zone.

Stay ahead of the game

By agreeing to terms set by your client you're giving them breathing room and another incentive to work with you. By honoring terms preferred by your client, you're also putting yourself ahead of others playing the same game.

Willa puts you ahead of the game.

Take on work from new clients, on their terms

New clients means new opportunities. But it can also mean new risk. Will they pay their invoices on time or cause stress? Many freelancers are forced to give their new clients less favorable payment terms to hedge their risk. Not an ideal way to kick off a new relationship.

Willa unlocks new opportunities.

Money now is better

In business, cashflow is king and any amount of money is worth more the sooner it’s received.

It sets you up. And sets you free– to take advantage of opportunities when the time is right or when something unexpected happens.

Willa means money now.

Frequently Asked Questions

Can't find what you are looking for? Get in touch
Who can use Willa?

Willa is for U.S. based creative professional freelancers, influencers, and social media content creators that get paid by brands to do freelance work and paid collaborations.

How do I get started?

Get the iOS app for iPhone and follow the instructions in the app to apply for an account. Willa is currently only available on iOS.

How do I get an invite?

You no longer need an invite to use Willa. Get the iOS app and apply for an account inside the app.

Do I need to have a company to use Willa?

You can, but you don't have to. Independent contractors can also use Willa. It works the same way.

Where is Willa available?

Willa is currently available in the United States. To use Willa, you need to have a permanent address in the United States, a U.S. based bank account, and a U.S. based phone number.

Who started Willa?

Willa is funded by a team of entrepreneurs with a background in finance, influencer marketing, and building popular consumer apps like Candy Crush and Spotify. We are funded by EQT Ventures and several other investors. Prior to founding Willa, the Willa founding team started and built influencer marketing agency Relatable.

How can Willa guarantee that I get paid?

We're backed by one of the world's leading venture capital firms EQT Ventures. This means that our financing is secured by both access to external capital and with the receivables we buy from our customers.

Is it safe and secure to use Willa?

Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.

How much does it cost to use Willa?

We charge a small one-time fee for each payment request. The fee is currently from 2.90%. There are no other costs. The fee is tax deductible.

Am I still paying external fees on top of your fees?


Does Willa do a credit check?


Is the money I receive a loan?

No. It's your money.

Do I pay any interest rate?

No. You only pay a one-time fee.

What happens if my client doesn’t pay at all?

You'll still get your money right away.

Where can I transfer my money?

Your funds are immediately available in your Willa account and can be transferred to your bank account or PayPal. A debit card is coming soon.

How fast is “instant?”

Immediately. Your money is available in your account in less than a minute.

Can I invoice 50% upfront and 50% on delivery with Willa?

Yes, you'd simply send two separate requests. Either way, the money is available right away.

Can I invoice monthly with Willa?

Yes, you'd simply send an invoice every month. There's currently no support to schedule recurring payment requests.

How do you prevent fraud and is Willa safe to use?

Yes, Willa is 100% safe for both freelancers and brands. Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.

I’m using PayPal today. How is this different?

Sending an invoice with PayPal is both easy and secure. It's very convenient for your client. You're charged a small fee to receive your money.

The downside is that you're left chasing down your client and assure that they pay you in time. This can cause stress, worry, and time spent that doesn't create any real value.

Willa is even easier to use and as secure as PayPal. It's even more convenient for your client.

Like PayPal, you're charged a small fee to receive your money– but the biggest difference is that your money is always available immediately. The outcome is that you never have to send another payment reminder, spend time or mental bandwidth stressing out about unpaid invoices.

What happens after I request a payment in the app?​

We deduct our fee, and the money is available in your Willa account.

​Example: Your client owes you $1,000.

You send a request for the full amount.​

We charge a small 2.90% one-time transactional fee to settle your payment.

​The fee is deducted from the amount, and $971 is immediately available in your Willa account.

Your client receives an email and is asked to verify that you have done work from them and that the amount is correct. They can then pay the invoice on their terms.

Your client doesn't pay any fee.

I'm an agent/manager. Can I use Willa?


What is a gem? 💎

A gem 💎 is an invoice credit that can be applied to your next payment request to waive our small fee.

What about taxes?

One of the many advantages of using Willa is that your clients don't need to file U.S. tax forms (W-2, 1099-MISC, etc.) for you.

🎗 If required, you can direct your clients to the client FAQ for information written for them on this topic.

1099 Form

You should always determine proper classification of yourself based on IRS guidelines and other federal, state, and local regulations. If you are classified as an independent contractor, your client doesn't need to file a Form 1099-MISC for their payments to you through Willa.

Willa doesn’t send you a Form 1099-MISC, either. We do file a Form 1099-K when applicable (to freelancers who are U.S. Persons and receive over $20,000 with more than 200 transactions through Willa).

W9 Form

For their records, clients can request W9 forms by emailing us. We then handle setting one up for you as well if required.

N.B. These forms are only for informational purposes and for your client's records. No action is required on their part regarding filing tax forms.

Why don’t my clients have to send a 1099-MISC?

Under the Internal Revenue Code Section 6050W, your client doesn’t need to file Form 1099-MISC for freelancers paid through Willa because they're not paying you directly.

When they pay you through Willa, they actually pay Willa Inc. Willa Inc. acts as a “third party settlement organization” under Section 6050W. This means we (not they) are required to report the payments we remit to you to the Internal Revenue Service (IRS) on Form 1099-K, in accordance with IRS regulations.

Even if you don't receive enough payments for Willa to file a Form 1099-K for you, they still shouldn't file a 1099-MISC because they're actually paying a “third party settlement organization” rather than you.

Can I cancel payment requests I've made?


You can cancel any payment request up until the client has paid.

This is useful for situations where you for instance mistype the amount 🤦😬 It can happen to the best of us!

When you cancel a request, the amount is removed from your balance.

If you've already withdrawn the amount, you may end up with a negative balance or an overdraft. We will get in touch with you with instructions on how to transfer the money needed to settle the overdraft. There is no overdraft fee.

Does this cost anything for my client?


How does my client pay?

Your client can pay their invoice any way they'd like. We currently offer wire transfer, PayPal, check, or card payment.

I’m based in the U.S. but my client is overseas. Can they still use Willa?


Will my client need to install the app?

No. Your client can use their own payment process.

If my customer has their own system, how will it work with Willa?

Your client has the option to pay with a bank wire transfer, check, PayPal or debit/credit card. Your contact person can pay directly or forward the payment request to their finance team.

Do I need to convince my clients to use Willa?

No. They'll get a professional invoice sent from Willa on your behalf.

What happens if my client pays late?

You'll still get your money right away.

Do you send payment reminders?

Yes, but you're paid instantly you never have to wait to receive your money.

Do I need to follow up with my client regarding the payment?

No. Our team will verify that their details are correct and take care of all administrative work.

Made with ❤️ for the future of work

Too many creators suffer from late payments and worrying about money stuff.

We're on a mission to help you take back control and get paid on your terms so that you can stay in the zone and focus on what really matters. Willa is founded by the team that built Relatable, the world's leading influencer marketing agency.

"$3 million investment led by EQT Ventures."
Wall Street Journal
Read the article
"...let freelancers get paid immediately..."
Tech Crunch
Read the article
"Our team has worked with 10k+ creative freelancers."
Read the article