Use Willa to request payments from agencies and brands in seconds, and let us take care of the rest.
Focus on doing what you love, instead of chasing unpaid invoices, worrying about net 30+ payment terms or dealing with complicated paperwork.
It’s like having your own finance department.
Willa has raised $21M in funding to power the future of work
About our investors
Founded by the growth team from Spotify and Relatable
Meet the team
Willa takes care of the entire process and guarantees that you get paid right away. Yes– every payment is instant.
No waiting, no reminders, no late or missing payments. You'll never send another email reminder, worry about missing or late payments, or wait for your money. Just stay in the zone and do what you love.
Your client doesn’t need the app, and there’s no complicated signup. They can use their preferred method of payment and terms with Willa - just like always.
If the payment is late because of internal approvals, cash flow, accounting cycles or other issues, our dedicated team will help you collect to get you your money faster.
And with Willa’s Cash Out feature, you can even get paid upfront for many of your brand collaborations.
p.s. Here's what their invoice looks like.
Your own finance department
In addition to generating professional looking invoices for your clients, we handle all the paperwork needed to get you paid. Your client will have a more seemless experience working with you, and you can focus on doing what you love, instead of worrying about forms, W9’s or late payments.
Never worry about payment terms or increased debt again. You decide when to get paid. Keep your money in your secure Willa account, or transfer funds to your bank or PayPal with a few taps.
Debit card coming soon.
When running a business, every dollar counts. So is Willa worth it? Check out these 5 ways Willa will transform your lifestyle.
Time is free, but running your own business doesn't mean you work for free. Your time is priceless. Once you've lost it, you can never get it back.
Willa saves you time.
Willa removes stress and worry. When you are able to adjust your focus, you’re free to aim higher and focus on actions that produce results.You’re moving upwards and onwards, to bigger things.
Willa keeps you in the zone.
By agreeing to terms set by your client you're giving them breathing room and another incentive to work with you. By honoring terms preferred by your client, you're also putting yourself ahead of others playing the same game.
Willa puts you ahead of the game.
New clients means new opportunities. But it can also mean new risk. Will they pay their invoices on time or cause stress? Many freelancers are forced to give their new clients less favorable payment terms to hedge their risk. Not an ideal way to kick off a new relationship.
Willa unlocks new opportunities.
In business, cashflow is king and any amount of money is worth more the sooner it’s received.
It sets you up. And sets you free– to take advantage of opportunities when the time is right or when something unexpected happens.
Willa means money now.
Willa is for U.S. based creative professional freelancers, influencers, and social media content creators that get paid by brands to do freelance work and paid collaborations.
Get the iOS app for iPhone and follow the instructions in the app to apply for an account. Willa is currently only available on iOS.
You no longer need an invite to use Willa. Get the iOS app and apply for an account inside the app.
You can, but you don't have to. Independent contractors can also use Willa. It works the same way.
Willa is currently available in the United States. To use Willa, you need to have a permanent address in the United States, a U.S. based bank account, and a U.S. based phone number.
Willa is funded by a team of entrepreneurs with a background in finance, influencer marketing, and building popular consumer apps like Candy Crush and Spotify. We are funded by EQT Ventures and several other investors. Prior to founding Willa, the Willa founding team started and built influencer marketing agency Relatable.
We're backed by one of the world's leading venture capital firms EQT Ventures. This means that our financing is secured by both access to external capital and with the receivables we buy from our customers.
Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.
Using Willa to send payment requests and collect payment from your clients is free. We charge a small fee for our Express Withdrawal and Early Cash Out features.
Here is a full breakdown of services and fees:
Account Registration - Free
Customer Support - Free
Unlimited Payment Requests - Free
Payment Management - Free
Collections Service - Free
ACH Withdrawal - Free
Express Withdrawal - 1.5%
Early Cash Out - 4.5%
No. It's your money.
No. You only pay a one-time fee.
Funds in your Willa account can be transferred to your bank account or PayPal. A debit card is coming soon.
Yes, you'd simply send two separate requests. Either way, the money is available right away.
Yes, you'd simply send an invoice every month. There's currently no support to schedule recurring payment requests.
Yes, Willa is 100% safe for both freelancers and brands. Data security is of the utmost importance to us and we take critical steps to safeguard your information. We meet the highest industry security standards and guidelines, ensuring that all of your data is managed safely and securely.
Like PayPal, Willa let’s you invoice your clients with a few clicks.
However, Willa doesn’t stop there. We also take care of all the paperwork connected to invoicing, and our professional collections team will help you collect on any late client payments.
That’s right, we have actual human beings working tirelessly to ensure you get paid on time!
And if you need money upfront you can use Willa Cash Out to get paid immediately for qualified invoices for a small fee.
The Willa difference is that you never have to send another payment reminder, spend time or mental bandwidth stressing out about unpaid invoices. It’s like having your own finance department.
Willa handles all your paperwork, generates a professional invoice and takes care of the payment process for you.
After review, you will be notified if your request qualifies for a Cash Out, where you can get all or a portion of the payment request paid out immediately
When your client pays, your Willa balance will be immediately updated to reflect the payment.
Any Willa Cash Out fees are deducted from the client’s payment.Your client doesn’t pay any fees to pay you through Willa.
A gem 💎 is an invoice credit that can be applied to your next payment request to waive our small fee.
You can cancel any payment request up until the client has paid. This is useful for situations where you, for instance, mistype the amount. It can happen to the best of us!
Your client can pay their invoice any way they'd like. We currently offer wire transfer, PayPal, check, or card payment.
No. Your client can use their own payment process.
Your client has the option to pay with a bank wire transfer, check, PayPal or debit/credit card. Your contact person can pay directly or forward the payment request to their finance team.
No. They'll get a professional invoice sent from Willa on your behalf.
We help you collect on late payments, and once your client pays, you have instant access to your money.
Yes, we handle reminders and help you collect on all late payments. That’s why using Willa is like having your own personal finance team.
No. Our team will verify that their details are correct and take care of all administrative work.
Too many creators suffer from late payments and worrying about money stuff.
We're on a mission to help you take back control and get paid on your terms so that you can stay in the zone and focus on what really matters. Willa is founded by the team that built Relatable, the world's leading influencer marketing agency.